What is Conversion Copywriting?

We’ve all heard the whole “high converting copy” catchphrase on the internet somewhere, am I right? But what is conversion copywriting and what does it do? Read on and let’s break down what sets “conversion copy” apart from the rest.

How a Brand is Made Up of More Than Visuals

You may have thought to yourself before,

“All I need for my branding is an eye-catching logo, a couple of well-paired fonts, and some pretty colors, right?" 

Nope! There SO much more to it than that.