You may have thought to yourself before,

“All I need for my branding is an eye-catching logo, a couple of well-paired fonts, and some pretty colors, right?" 

Nope! There SO much more to it than that.

How a Brand is Made Up of More Than Visuals

It's a common misconception that a brand is just about the visuals. Don’t get me wrong, your visual branding is VERY important, but your brand is much more than your stunning logo, trendy fonts, and aesthetically pleasing color palette.

Your brand is the essence of your business, the voice behind your message, and the driving force that sets you apart from your competitors.

This is called your brand voice & messaging! Your brand voice is the personality your brand takes on in all of its communications and media. It encompasses everything from the words and language you use, to the personality and image your marketing aims to invoke.

This creates consistency and helps consumers recognize you whether it’s in your social media posts, emails, blogs, etc. It shapes how consumers view your brand, which will affect whether or not they trust you.

A well-crafted brand voice & messaging strategy outlines your goals, values, vision, and the unique personality that highlights what makes you different from everyone else.

It includes everything from the way you speak to your customers, the type of content you share, and the overall experience you provide.

Your brand voice & messaging strategy is how you position yourself to truly capture the soul behind your business and turn it into a brand people will remember.

If you’re ready to cut the guesswork and start building a memorable brand through your messaging strategy, you can find me here. 

I’d love to chat with you about how we can uplevel your entire brand by creating an unforgettable brand voice!